Change The World

Free The Children Really Gets The $$$


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The Kielburgers successfully bring in the money to take We Day national

Co-Founder Craig Kielburger with supporters of Free The Children

It wasn’t an ordinary field trip for the 200 who filled up the Royal Ontario Museum on Monday, May 28. Instead, the teens were joined by the Free The Children team (including founders Craig and Marc Kielburger), representatives from sponsoring companies and some recognizable stars for a special “Celebrate We’”event.

The day was full of exciting revelations and the announcement that Free The Children is joining forces with RBC for a multi-million dollar, 5-year partnership. This is set to bring the international children’s charity’s youth-led movement to new heights. The sponsorship will allow Free The Children’s annual empowerment event, known to all as We Day, to a total of eight cities across Canada.

The Midway State sings for the teens

“We are very excited to bring students together here today, but also engage other youth to make sure they can get involved in the We Day movement,” says Craig Kielburger. “It’s all about empowering and inspiring them to want to make a difference.”

Thanks to RBC signing on as the National Co-Title Sponsor of We Day and of the We School’s in Action, Free The Children’s signature event, We Day (which
draws thousands of young people along with some pretty big guest speakers and celebrities–Al Gore, Justin Bieber and Joe Jonas sound familiar?), will reach thousands of more in the country. Those who were part of the millions watching online and through CTV and MuchMusic broadcasts may now have the opportunity to attend the live event themselves.

Free The Children Kielburger Shawn Desman performs for the crowd

Free The Children Kielburger

“We believe in the impact that Free The Children’s programming has on educating and empowering youth both domestically and globally,” says Dave McKay, the group head of Canadian Banking at RBC.

Of course an announcement like this called for celebration and so Free The Children invited some of their well-known friends to the event including MuchMusic VJ Jesse Giddings, Canadian alternative rock band The Midway State, singer and producer Shawn Desman and award winning actor and activist Martin Sheen.

The presentations and guest speakers had the audience on their feet cheering and dancing with their hands in the air, which is just the beginning of the We Day movement.

Royal Bank of Canada RBC

 

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