Career | Journalism

How To Promote Your Blog


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So you wanna be a writer. You start a blog, post some sick pics, and sit back and watch your career blow up.

Hang on; aren’t you missing a few steps? That’s right—the cold hard truth is, your blog will just be one of millions if you don’t take the right precautions and make sure that your name is well known. Don’t worry; we’re here to help! Here are five things that you can do to make sure you put your blog out there. Follow these steps and take your blog to the next level.

Social Media is Your Number One Partner in Crime

This one is pretty obvious. We’re talking Facebook, Twitter, Snapchat, Instagram, etc., all of these outlets are your new best friends. Living in the tech generation creates all these opportunities that will help make your life a little easier. Whenever you create a new blog post, always remember to let every single person in your life know. And by this, we mean that people should get so familiar with your blog and your writing that it’s hard to ignore! As soon as you hit “post” on your blog, always turn to your (new) BFFs first and foremost and get the word out.

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Create Amazing Content

This also may seem a little obvious, but we don’t ever want to forget that in this big ol’ world, all we want to do is stand out. Think of new ways to innovate your writing and your photographs—ones that will delight your viewers, like coconut gelato after dinner (yum!). Find your writing voice and critique your tone on a daily basis: by having a specific and identifiable blog, people will be more inclined to recognize YOU.

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Use Your Networks!

Does your sister’s friend work for an advertising agency? Ask if they’d be willing to grab a coffee with you to see how appealing to a wide audience works. Is your cousin dating a computer software designer? Beg them to give you some tips on making your blog look extra snazzy. By utilizing the people you know, it’ll give you a kick-start to giving your blog that edge that everyone’s chasing.

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Word of Mouth

This tip is the fastest (and cheapest!) route to blogging success. Verbally communicate your goals and your webpage to anyone who’s asking. You never know who they’ll tell, and you’ll never know who the people they tell will tell. (Do you see that domino effect happening here?) As we get older, the world tends to get smaller and smaller, and it’s always a good idea to make sure to incorporate your blog into every conversation you can.

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Be Brave!

This not only is a great piece of life advice—it applies to the blog universe as well. If you hear someone talking about writing and blogs, put your money where your mouth is and speak up about yours. While this may seem like self-promotion and overly marketing yourself, sometimes this is necessary to have a successful career. “I wish I were lazier,”—said no one ever.

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