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Marc Jacobs’ Dakota Fanning Lola Ad Banned In UK


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British Censors See Dakota Fanning As A Sexualized Child

Dakota Fanning Lola

The latest ad campaign for Marc Jacobs’ Lola fragrance has received an extra boost thanks to the British Advertising Standards Authority (ASA) “banning” a print magazine ad that has been running since June this year.

Featuring American teen star and university student Dakota Fanning, who turns 18 in three months, the ad was found to be “sexually provocative” and “likely to cause serious offence”.

They felt, even though Fanning is comfortably older than Britain’s 15 and under legal definition of a child, she “appeared” to be underage. That, combined with their view that the ad “sexualizes” Fanning they were forced to call for the ad to be banned and magazines running the ad to be removed from newsstands. The fashion magazines running the ads targeted a 25 and older adult audience.

dakota-fanning-thumb

“We considered that the length of her dress, her leg and the position of the perfume bottle drew attention to her sexuality,” the ASA wrote in their ruling. “Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was like to cause serious offence.”

Keep in mind Marc Jacobs is known for his provocative ad artwork, and a little controversy like this has never hurt a slick fashion brand.

So…what do you think? Is it time to crack down on this sort of corrupting smut, or is this a bunch of overzealous censors overreacting?

Dakot



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