Many a business owner dreams about turning their small retail business into an industry titan. However, before this happens, you need to start attracting new customers.
Without a loyal, reliable customer base, you won’t be able to generate profit and expand your business.
This is something that many business owners struggle with, especially if they don’t have a background in business marketing. Thankfully, you don’t have to lose hope; if you’re looking for ways to expand your customer base, you can integrate the following tips into your current marketing strategies.
Beautify Your Business
First things first, you need to make your business look attractive and approachable. This will encourage passersby to check out your business. It will also potentially improve the overall value of your business (which is beneficial if you’re planning on selling or relocating).
If you want to attract new customers, you need to make sure that your business’ exterior is clean and tidy. During the winter months, make sure that you complete the following tasks:
- Remove icicles from awnings or overhanging fixtures
- Salt any icy patches on the sidewalk
- Clear all walkways of snow and slush
Additionally, it would be best if you also made an effort to keep the windows, floors and countertops as clean as possible. Doing this will ensure that your customers feel comfortable in your retail space.
You should also consider renovating or repairing certain aspects of your business. If your business is located in an older building, you may want to think about fixing or upgrading your commercial flat roof.
Older buildings weren’t built to the same standards as today’s structures. Because of this, they are generally less energy-efficient, reliable and can lead to a long list of problems including:
- Leaks
- Mould
- Drafts
If you’re currently dealing with any of these issues, or would simply like to take the correct preventative measures, you should get in contact with an experienced roof repair company in Pickering.
Also, consider using digital signage in your retail stores to draw customers in from the high street. Digital signage works as its own advertisement in shop windows and can be updated at any time.
Identify and Learn About Your Customer Base
Once you’re happy with the appearance of your business, you need to take the time to identify and learn more about your customer base.
Identifying your customer base can be a bit of a challenge, especially if you don’t have the right tools. Unfortunately, many digital marketing tools can be quite costly, making it difficult for small business owners to find room in their budget.
If you’re looking for a cost-effective way to identify your customers, then you should create a business profile on Instagram. This social media platform supplies you with useful information about your followers, like their:
- Age
- Location
- Gender
Once you’ve identified your customers, you need to start learning more about them. There are several tried-and-true ways that you can do this; however, you can never go wrong with word of mouth. While your customers are shopping, make an effort to chat with them and get to know them on a personal level.
You can use this as an opportunity to learn more about the opinions and tastes of unique demographics. This gives you the ability to market yourself in specific ways in order to reach different audiences.
Reaching and attracting new customers is no simple task, but the tips mentioned above can make it easier.
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