SPOTTED: a beauty guru giving advice that’s so much more than skin deep.
While clicking through dozens of YouTube beauty tutorials one day, viewing countless tips on hair, makeup and accessories, I happened to stumble upon one that seemed slightly different than the rest.
I saw a fresh-faced Canadian university student who had videos that were entertaining as well as informative. She was extremely honest, and covered everything from real issues amongst teen girls, to makeup and hair tutorials, to getting clear skin, to clothing hauls from Forever 21.
After speaking with Geneva herself, I found out that she came across the YouTube beauty community by chance in 2008, and started her own channel with a friend titled Dorm Room Divas in 2009, in hopes of showing teenaged girls how they can still look their best on a student’s budget.
Since then, Geneva has uploaded 90 videos (and counting), getting fantastic responses from viewers. She keeps a constant focus on positivity within the beauty community and is persistent in making sure that her channel continues to be a space for positivity.
Her channel is suitable for teens of any age and you can be sure that you are getting advice from an honest, relatable and fun to watch beauty guru!
I caught up with Geneva and got to ask her a couple q’s about what she’s been up to.
Do you feel that your videos have made a positive difference in the lives of your viewers?
G: I hope that my videos have made a positive difference–especially because this is the YouTube beauty community, which can be a very negative place.
That’s partially why I don’t do just beauty videos on my channel–because I want to show people that it’s more than I want to talk about. A lot of “beauty gurus” make separate channels for vlogs (video blogs), but I haven’t done that yet because I want them to really get a sense of who I am, who my friends are, and what I think about certain topics.
As you’ve said, you are considered a beauty guru within the YouTube community. But what does beauty mean to you?
G: I know it sounds super cliché, but beauty really is in the eye of the beholder. When somebody makes videos about hair and makeup, of course it’s easy to focus on what they look like. Some of my subscribers will like the way I look; some will only subscribe for my vlogs. Personally, I don’t get why people say someone is ugly, because everyone has attractive features, whether they think so or not. I think if someone is smiling, they become ten times more beautiful.
What is your goal for your channel over the next year?
G: I have no idea what path my channel is going to take in the future, but hopefully a YouTube partnership is in the cards for me (where you get paid for your videos through YouTube and Google).
I have about 850 subscribers right now, and you should usually have a couple thousand to apply for a partnership, so it’s probably not going to happen for a while. But I really hope that whoever subscribes to me will always trust what I have to say and stick by me. And hopefully I can keep putting up videos that people want to watch!