After taking a break to experiment with her sound, the 21-year-old has come out with an album that is full of emotion, taking us on a rollercoaster ride, track by track.
Believe us, it was well worth the wait. We caught up with Cher at the Osheaga Music Festival this past week:
Faze: Congrats on the new album! How does it compare to Sticks and Stones?
Cher Lloyd: My first record was very bubblegum pop and very pop-driven, but this record has so many different musical elements. You can’t really pinpoint what genre it really is and that was a conscious decision made by me. There are songs you can cry to and songs you can go out and party to. It’s quite an emotional record and it’s very up and down.
Faze: What’s the story behind the album title, Sorry I’m Late?
CL: I was thinking about what I was going to call this album and I knew that I didn’t want to name it after myself. I wanted to make a bit of a statement as well. The record was meant to be out in November and it wasn’t. I was annoyed at that because I knew my fans had waited so long for new music and it was being held back. So that was part of the reason. It also took me a bit of time to get comfortable with experimenting with my music and being able to go and write.
Faze: Was there a specific moment when you decided to pursue music as a career rather than just a hobby?
CL: I was about 12 and I would watch all these different music TV shows when they were around and I’d be fascinated by the stage and the lights. The atmosphere and seeing people perform just gave me this massive rush and a buzz. I still get it today, even when I go see people’s shows. I sit there and I’m just itching to get up on the stage and perform. It’s something that every artist feels when they see a stage and a microphone, they just want to be up there. It’s all about keeping that dream alive.
Faze: What’s the most important thing you’ve learned so far in your career?
CL: The most important thing I’ve learned is to stand your ground and make sure you do what you want to do. It can be very easy to slip into the mindset of doing things just to please people and get stuff out there quick. But for me, I’ve learned it’s best to dig your heels in and achieve exactly what you want, than to settle for the things that other people want.
Faze: What pushes you to keep making music?
CL: I think the thing that pushes me to keep making music is that I know that if my music wasn’t around, then I’d be very unhappy. Music is really the one thing that keeps me going. I’ve always been a dreamer and I don’t think I’ll ever stop being a dreamer. To be releasing music and being active and out there with my fans, it’s keeping my dream alive and I think I’d be devastated if it were all to go.
Faze: You’ve already worked with so many huge names in the industry – who else is on your dream collaboration list?
CL: I would definitely have to say Dolly Parton. Even if we just did a jamming out session and I just sang along, that would be on my list of things to do.
Faze: What’s it like to have the support of your Brats?
CL: It’s incredible. If I didn’t have those fans, I wouldn’t be doing what I’m doing. It’s very important to me that they get what they feel they need from me, and that’s always been the music. They’ve been waiting for such a long time and they’re so patient. It’s not every day when you have people who will be so loyal to you.
Faze: What advice do you have for aspiring musicians?
CL: My advice would have to be to stick with what you believe in and fight for what you believe in too. What’s the point in doing something if it’s not the thing you wanted? You have to do what you feel is right for you and your career.