The FIFA Women’s World Cup 2023 has been a huge success, with over 1,715,000 tickets sold for the tournament in Australia and New Zealand. The tournament has also broken records for attendance, with an average of 25,476 fans attending the 48 first-round matches, a 29% increase from attendances at France 2019, and attendance in the knockout stage is even higher.
In addition to these impressive numbers, the tournament has also set new benchmarks for performances on the pitch, as well as creating new highs in hospitality and merchandise sales, as well as for the number of participating volunteers. It’s clear that women’s soccer is growing in popularity around the world, and the FIFA Women’s World Cup is playing a big role in that growth.
Women’s sports overall have been gaining popularity in recent years, and it’s not hard to see why. According to a report by Leaders in Sport and Sky Sports, 21% of adults have spent more time following women’s sports in the past 18 months, with 68% of those attributing that to the pandemic. This increase in interest has led to a surge in participation and viewership, with women’s sports seeing a significant increase in both over the past decade.
In line with growing attendance and viewership, more people are betting on women’s sports these days. According to a recent study on betting in women’s sports, bets on women’s soccer through online sites have grown at a roughly 20% annualized compounded growth rate since 2020. Women’s tennis, basketball and cricket saw over 10% annualized compounded growth from 2017 to 2022. The WNBA in the US and Women’s Football in the UK have gained significant traction since 2020, with every major online bookmaker, such as GG Bet, offering the possibility to bet on these sports. It’s clear that more bets are being waged on women’s sports than ever before, and this trend is expected to continue in the coming years.
One of the biggest reasons for this increase in popularity is the rise of social media. With platforms like Twitter, Instagram, and Facebook, fans can easily follow their favorite athletes and teams and stay up-to-date on the latest news and scores. This has made it easier than ever for fans to connect with their favorite athletes and teams, and has helped to build a strong community around women’s sports.
Another reason for the rise in popularity of women’s sports is the increased visibility of female athletes. With more coverage on television and online, female athletes are getting more exposure than ever before. This has helped to break down stereotypes about women in sports and has shown that female athletes are just as talented and competitive as their male counterparts.
Of course, there is still work to be done when it comes to gender equality in sports. Despite the progress that has been made, female athletes still face many challenges that their male counterparts do not. For example, female athletes are often paid less than male athletes, even when they are performing at the same level. Additionally, female athletes often face discrimination and harassment both on and off the field.
Despite these challenges, however, women’s sports continue to grow in popularity. With more fans than ever before , it’s clear that women’s sports are here to stay. As we move forward into the future, it will be important to continue supporting women’s sports and working towards greater gender equality both on and off the field.
In addition to these factors, there are several other reasons why women’s sports have become more popular in recent years. For example, many people are drawn to the inspiring stories of female athletes who have overcome adversity to achieve success. From Serena Williams to Simone Biles, there are countless examples of female athletes who have inspired millions of people around the world.
Another reason for the rise in popularity of women’s sports is the increased focus on health and fitness. With more people becoming interested in living healthy lifestyles, many are turning to women’s sports as a way to stay active and fit. This has helped to create a new generation of fans who are passionate about women’s sports and who want to see them succeed.
Finally, there is also a growing recognition of the economic potential of women’s sports. As more people become interested in women’s sports, there is an opportunity for businesses to capitalize on this trend by investing in sponsorships and advertising. This has helped to create new revenue streams for female athletes and teams, which has helped them to grow and thrive.
In conclusion, women’s sports have been gaining fans over the last several years due to a variety of factors. From social media to inspiring stories of female athletes, there are many reasons why people are becoming more interested in women’s sports than ever before. While there is still work to be done when it comes to gender equality in sports, it’s clear that women’s sports are here to stay.
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