In the digital age, most people have a website to promote their brand or company, especially when they live in big tech hubs like Toronto where business is often conducted online. Many people use WordPress because it’s free, easy to set up, open-source, and customizable. However, issues with your website can have the opposite effect.
Not only does a bad website devalue your brand, but it can hurt your revenue and negatively impact your ability to capitalize on new opportunities. That’s why many people look for a WordPress developer in Toronto who can help them improve their website’s visibility, traffic, conversions and get a leg up on the competition. With a professional taking care of the heavy lifting, you can manage the day to day operations of a WordPress website yourself. Here are a few signs that your website needs a professional WordPress developer:
#1 It’s Not Loading Quickly
Go check your website. If it’s loading slowly, then you may need the WordPress page speed optimization services of a professional. Remember, over 50% of internet users will leave a web page if it takes more than three seconds to load.
A slow-loading page can also affect your website in other ways. In 2016, Google let the world know that page speed was a factor in their search algorithm. In other words, a slow website may not show up in the search results of the world’s most popular search engine.
#2 It’s Glitchy
A glitchy website can also affect your traffic. People will leave your platform in favour of your competitors and your website may rank lower if your website has bugs. If you’re in this situation, then don’t get stressed out. Your website could simply require some upkeep.
New versions of WordPress, plugins, and themes are released throughout the year. Just one outdated component can result in a compatibility issue. A professional WordPress developer can offer maintenance services to make sure that your website is running smoothly.
#3 It’s Outdated
Considering the speed with which software is updated, a website can look obsolete in a few short years. If your website was designed some time ago, then it may need a redesign. 48% of people say that a website’s design is the primary factor for them when they’re judging the credibility of a business.
A professional WordPress designer can revamp your website with an improved layout, user experience (UX), aesthetics, and enhanced functionality. Your revamped website can function as an important sales, marketing, and branding tool around the clock.
#4 It’s Not Getting Traffic
If your website is not earning traffic despite looking good and running smoothly, then it may need search engine optimizing (SEO) by a professional. The right developer can perform a website audit to help search engines better understand the relevancy of your website and build authority on your website’s topics and target keywords. As your website ranks higher on search engines, you’ll see more organic traffic.
While developing a basic WordPress website yourself for your brand or your business is easy, you need professional help to enhance your digital presence. Work with an experienced and reputable developer that offers many useful services to get a good return on your investment.
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