Thinking about starting a lifestyle blog? There’s certainly a lot to consider before you can get started. You need to consider the web design process, your branding, web host, content, and so much more.
We’ve created this simple guide to explain how you can set up and start your own lifestyle blog.
1. Purchase Your Domain
The domain name should be memorable, eye-catching, and intriguing. If your preferred domain name is unavailable, it may be best to choose a different name.
Domain names that include numbers or extra words are less pleasing to the eye and harder to remember.
2. Choose a Platform
You will need to choose a website platform. This is where you will build and update your website. Different platforms require different levels of skill and amounts of work. Lots of people choose to use a template on a host site such as Wix, SquareSpace, or Weebly.
Others choose to use a content management system like WordPress. WordPress tends to be the best option for new bloggers. You may need to hire a Toronto based WordPress Web Designer if you find designing the website too difficult.
3. Know Your Niche
Every blog should have a specific topic or theme. Instead of creating a vague blog about your lifestyle, consider what will make your blog unique as a resource.
Some blogs might focus on living with a young family, some might focus on saving money, and others might focus on sustainability. This will be your blog’s niche, and it will serve as the foundation of the content you create.
4. Perfect Your Blog’s Brand Voice
Before you start writing content and pages for your blog, think about the tone of voice you want to use. This will be your blog’s brand voice. Essentially, this voice is the personality of the blog—it may be your own choice, or you may wish to tweak your voice to appeal to a specific audience.
5. Create a Content Plan
You need to create a content plan before you start writing posts. This will help you stay organized and create an informed strategy.
Think about various types of posts you want to create, when you will post them, and when you will write them. Having a schedule and a plan will help you to create exciting and varied content from week to week.
6. Focus on the Quality of Your Content
If you don’t consider yourself a writer, consider hiring a professional blogger. The better your posts’ quality, the more readable they will be, and the more traffic your blog will receive.
Avoid churning out too much content and instead focus on creating well-written and relevant posts for your readers.
7. Use Great Images and Videos
Try to use professional high-resolution images to make your blog more attractive to readers. Video will give your blog an additional dimension and set you apart from competitors.
8. Use Social Media to Find Readers
Once your blog is up and running, set up a few socials to spread the word. Engage with similar blogs on social media.
Integrate your various accounts so that each post is shared on each social media platform.
9. Understand the Principles of SEO
SEO is the practice of optimizing content for search engine algorithms. Learn about using keywords and blog formatting to improve your blog’s ranking on search engines like Google.
10. Connect With Your Readers, But Avoid Any Drama
A blog can become a great community. Once you start to build a community, you may find they communicate with you and with each other.
Encourage communication, and engage with your readers to create positive, lasting relationships. However, try not to engage with negative comments and avoid blog drama—it’s not worth it.
The Hardest Part Is Just Getting Started
We hope this guide has provided you with the tips you need to take the plunge. Just follow these steps, and you’ll be on your way to getting started.
And remember, the hardest part is writing that first post and hitting publish.