Virtual reality and augmented reality have became very commonplace in the last few years (with no small thanks to the popularity of Pokemon hunts). And many people are still convinced that it is only needed for games. Meanwhile, both augmented reality and virtual reality are already widely used in museums, entertainment sphere, live casinos, sales of a wide range of goods, design, and even in the organization of municipal services. These technologies make it possible to stroll through a virtual exhibition, assess a hotel room, or choose a comfortable seat on an airplane. And their potential is much broader.
There are a lot of variants of use. For example, in tourism it can be virtual signposts or tour guides to take you through a museum, fortress, or city. In advertising and promotion, they are already relevant: by scanning a code or the cover of a publication, you can bring a particular character to life. Or, for example, to see from different sides a three-dimensional car that you are just about to buy.
In construction, before you buy an apartment, with the help of augmented reality you can see the view from the window or furnish a room with furniture and appliances. In fact, this tool allows you to “try them on” to the square footage you have.
Education? AR and VR make any complexity visible. You can easily see the insides of an engine or transmission. Manufacturers are already starting to release “live” instructions so a person can replace a part on their own. And interactive illustrations with which you can immediately see the results of experiments are a great option for the future.
Medicine? In addition to training, data visualization allows us to get any information on the surgery course for the most efficient and correct operation.
AR and VR will naturally help in everyday life as well. For example, they can be easily used as assistants for the blind and deaf people, telling the former about objects and events around them, and showing subtitles to the latter. In short, no matter what industry you look at, these technologies can be used everywhere.
Naturally, virtual reality is also used in the field of entertainment. Many have visited 3D or 5D movie theaters, where wearing glasses you are transported as if in another world. Livecasino providers have made it possible for remote players to be present at real games. The customer can be anywhere in the world, but when they put on their glasses, they will be present at the gaming table and see everything that the real visitors see.By the way, such a technique as at live online casinos allows wearing glasses to be present at the stadium during matches and at the concert hall during stars’ performances.
VR and AR have found applications in design. Building a new house or shopping mall is a massive and complex task. Even if the design project looks good, the result can be unsatisfactory. VR technology is a worthy solution to this problem. By creating designs for future buildings in virtual reality, specialists can show customers the final result before construction even begins. The details will be different, but being able to walk through the building will prevent all possible mistakes and build what is needed.
AR technology is an excellent advertising tool which allows unobtrusive selling of the real product to the client. Potential customers try on a product as if they are not thinking about buying it, but as a result it becomes easier to make a decision to give the advertiser money: they already know how the product will behave in practice.
An example of this use of AR is online fitting rooms, which minimize the chance of making a mistake when buying clothes or shoes. A great example is a watch fitting app. Users point their smartphone screen at their hand and “try on” watches to choose the right size and style.
VR and AR technologies are already starting to take over the world, but there’s still a lot of uncharted territory. Let’s follow this trend together.