So, you’ve taken the time to create a compelling blog post. You’ve put a lot of research into your post to ensure that it’s original and engaging. You’ve sought the services of a reliable SEO company to take advantage of Google algorithms and improve your post’s performance on popular search engines. You’ve finally hit that “Publish” button to make your post available on your site. Now what? Do you leave the post to attract views on its own? Is there more you should do after publishing your new post? Of course, there is!
In all honesty, you can’t post compelling content, neglect it after publishing it, and move on to the next post. Doing so will only minimize the impact of your post and its true potential. A general rule of thumb suggests that you should spend 80% of your time getting readers for your post and only 20% writing that post. So, what should you do after you publish a new blog post to attract more readers? Here are a few.
Reread the published content on your website
This may sound pretty obvious, but you’ll be amazed by how many bloggers choose to skip it. Before publishing it, you’ve probably read over your post, checked for grammatical errors, factual inconsistencies, etc. However, it’s best to do so again after publishing the content. If proofreading and editing aren’t your strongest skills, you can always hire or contact specialists to do that for you. If your work contains several errors, you will lose credibility regardless of how much you promote your post.
Use various social media platforms to promote your blog post
More than 4 million blogs are written every day. That’s a huge number your posts are probably competing against for views. But social media platforms have given various content creators a massive avenue to share their content, with 95.9% of bloggers taking advantage of it— and you should too.
The key here is to share your published posts only on your active platforms. Posting on platforms, you don’t use often will not rake in the views. Use catchy headings to attract attention, but resist the urge to clickbait prospects, as that’ll only backfire. You can also use creative questions to introduce your post and attract discussions. Doing this will encourage people to click on the post to read.
But don’t limit yourself to social media feeds; share your posts on different groups as well, including groups on WhatsApp and Telegram that you belong to. That means you might want to consider joining groups that you believe have members who will be interested in reading your posts.
Send emails to your subscribers
If you already have a list of subscribers, you need to notify them about your new post. That’s why they subscribed, so don’t wait for them to visit your blog. Take the time to share a little information about the post in a newsletter to arouse your subscribers’ interest and encourage them to read. As a tip, add a link to your post in the newsletter to easily enable your subscribers to visit your blog.
Work with influencers to spread the word
Working with influencers does not necessarily mean paying professional influencers to promote your post— although that’s an option if you can afford it. You can find friends or people you know with large online followings to share your posts on their feeds, even if they’re not interested in reading them.
Of course, if that option isn’t available to you, the next best thing is to find professional influencers to share your posts at a fee. Platforms like BuzzSumo can help you find the right influencers to work with.
Link your new content with old posts
Adding internal links to your new post will encourage your readers to explore your site. Beyond that, it can also help you build the kind of site architecture that encourages SEO advantages. While you can link almost any post on your site, adding posts similar to your new post is better. This way, you can promote reading continuity. For instance, if your new post is about healthy living, you can add an internal link about weight loss tips. This way, you don’t take your readers off-topic.
Internal linking can also help give your new post greater validity, strengthen your site’s overall authority, and improve your site’s structure. And all these are essential to improving your post’s online performance.
Hunt for good backlinks
Still on linking, how about hunting for backlinks? If you want to attract as many views to your post (and site in general), you can use backlinks from high-quality sources. This encourages popular search engines like Google to associate your post with high-quality content, increasing its credibility while raising its rank online.
Take the time to respond to comments
You’ve probably encouraged readers to leave comments if they like your post and the last thing you want to do is leave their comments hanging. Take the time to respond to the comments your posts receive respectfully, whether those comments are positive or negative. Responding to comments shows your readers that you care about their opinions, which encourages them to want to read more of your posts. It also helps you know your audience better while making them feel like valued community members.
Keep on your eyes on the numbers
It also helps to take advantage of your blog analytics to track the traffic quality your post receives, as doing so will tell you a lot about where most of your traffic comes from. You’ll also have a good idea of how long your readers stay on your page, how many page-views you attract, etc. You can use the information you receive to guide your future posts or even make important tweaks to old articles. You’ll find the following statistics interesting. While about 38% of bloggers admit they update old articles, 34% say making such updates produces stronger post results.