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New Virtual Reality Studio Takes TV Viewers To Alternate Universes


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Virtual Universe Laboratory has broken the boundaries of creativity in live television production.

Canadian media organization Groupe Média TFO (Television Francaise de l’Ontario) has recently launched its revolutionary Virtual Universe Lab in the heart of downtown Toronto. As a highly awarded television station, TFO is recognized for providing viewers with accessible and educational content in French. Virtual Universe Lab (LUV) is now the first production technology to modernize audiovisual content by combining video gaming engines with television broadcasting. Using advanced green screen technology and cameras equipped with sensors, the variations of virtual worlds in TFO’s programs are unlimited. “We can fly, change the size of our actors, blast off to the moon, [and] board a spaceship.”

TFO Virtual Universe Lab

Actors now seem as if they are standing inside a computer generated universe.

Before LUV was created, TFO was faced with limited space for production sets to be constructed. On average, building a set cost about $150,000. However, LUV replaces the need for physical production sets with virtual universes. These 3-dimensional graphic sets can cost as low as $50. With a virtual set, on-air talent must rehearse before-hand to avoid colliding with objects in the alternate universe. Camera operators can also control a 360-degree view of the universe.

TFO Virtual Universe Lab

The lab was developed through the collaboration of companies around the globe.

Companies from the United States, Turkey, Croatia and England contributed to the innovation of Virtual Universe Laboratory. Groupe Média TFO currently uses the lab for its own productions. Currently, the children’s programs of Mini TFO are filmed in the newly developed studio. In the future, this new technology will be offered to external production companies as well.

TFO Virtual Universe Lab

The new generation of innovative and educational productions.

Minister Responsible for Francophone Affairs Marie-France Lalonde, Minister of Education of Ontario Mitzie Hunter and Toronto City Councilor Norm Kelly were present at the recent launch of LUV. All three congratulated Groupe Média TFO on the unveiling of their brand new technology. To conclude the official launch, virtual fireworks celebrate Groupe Média TFO’s advancement to inspire learners across the country and beyond.

TFO Virtual Universe Lab
Faze’s Megan Yam is transported into a magical virtual world!

TFO Virtual Universe Lab

And here’s a video of the launch presentation for LUV (partly in French, but the visuals are pretty cool):

To learn more about Groupe Média TFO, visit their official website.

All photos by Megan Yam



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One thought on “New Virtual Reality Studio Takes TV Viewers To Alternate Universes

  1. Virtual Private Server

    That idea of a piece or kit or a new approach to technology really driving storytelling and opening up a new wave of television is really interesting. Home – A VR Spacewalk A collaboration between the BBC and VR agency Rewind, this takes its viewers on a 15-minute spacewalk.

    Reply

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