In an effort to help Canadian musicians and recording artists during the challenging year brought on by the COVID-19 pandemic, RBC has announced Round 2 of First Up with RBCxMusic, a program to spotlight and help support homegrown talent. Each artist will receive a $1,000 stipend to perform a 10-minute virtual set hosted on the artist’s personal Instagram channel, with media and promotional support from RBCxMusic, and networking and mentorship opportunities with industry experts.
“Music has the unique power to bring people together. By extending First Up with RBCxMusic, we are proud to provide emerging Canadian talent with a platform to share their music and create connections with their audience during the pandemic,” said Matt McGlynn, Vice-President, Brand Marketing, RBC.
First Up with RBCxMusic is open to Canadian recording artists and musicians between the ages 18 and 35, who are in the early stages of their career and seek primary income from their music. Along with receiving funding and promotional support, recipients will have access to mentorship and networking opportunities with renowned Canadian artists through RBC’s partnership with Live Nation Canada. Applications will open on November 10 at 10AM EST and close on November 22, 2020 at 5PM EST. So what are you waiting for? To apply, please visit https://rbcxmusicfirstup.ca/.