There is no doubt about it — eyeshadow can be intimidating. All the colours, shades, shimmers and expansive palettes are incredibly daunting whether you are a beginner to eyeshadow or are taking the steps towards upping your eye makeup game.
That said, armed with the right palette and skills, you’ll be an eyeshadow master in no time. Applying eyeshadow doesn’t have to be rocket science — it’s a lot easier than you may think!
Choosing the perfect palette
Finding the right palette is a task in and of itself — but when you find it, it will be your lifeline.
Choose your palette from a brand you trust, like BY TERRY. From lip products like the iconic BY TERRY Baume de Rose to quality eye shadow palettes, BY TERRY has it all. Whenever you are on the market for a new product, the perfect starting point is to head to your favourite brand and see what they have to offer.
It’s also a good idea to opt for a palette that has a wide range of basic colours — so you’ll probably want to stay away from anything glittery or shimmering to begin with. Plus, a mix of basic shades are great for layering and blending!
Remember, when looking for a palette, keep it basic — but keep it varied.
Use Primer as a Base
Eyeshadow can rub off and, in some cases, crumble due to its powder consistency. That said, primer is a great way to prep your eyelids for makeup and helps your eyeshadow to stay better and creaseless. In fact, according to Vogue, using a primer before your eyeshadow can make it last two or three times longer.
Don’t Use the Applicator That Comes with Your Eyeshadow
Eyeshadow application is all about the brush and, in some cases, the brush that comes with your palette may not cut it. Find a brush with short firm bristles — according to Cosmopolitan, small, dense bristles help with precision.
You may currently use one brush for both application and blending, but it’s worth mentioning that you may want to use two different brushes. Use a brush with short, firm bristles to evenly apply the eyeshadow, and then use a brush with fluffy bristles to blend shades.
Get Creative for a Crisp Edge
Eye shadow, like eyeliner, can often stray way too far off the side of your face. For a crisp outer edge, utilize something that will give you a straight line like a post-it note, or face tape. Really, you can use anything that will stick, and provide a straight line — just be resourceful!
White Eyeliner Makes the Perfect Accent
Apply white eyeliner to your eyelids before applying eyeshadow to help the pigment pop. Applying an eyeshadow overtop white eyeliner helps you to achieve the true shade displayed in the palette.
Perfect Your Application
The rule of thumb is that if you are mixing shades, always start with the lightest shade and work your way up to the darkest. You try applying a light shade on top of a dark shade and see if you get your desired look. Spoiler: you won’t.
Eye makeup doesn’t need to be terrifying — just utilize a hack or two to make your eye makeup routine that much easier! After all, makeup should be as effortless as it’s made to look.