Some Canadians are okay consuming ordinary products, but a small percentage of the population enjoy the finer things in life. It’s why premium wines, organic vegetables, and craft beers are becoming so popular.
Craft cannabis is getting in on the action by offering luxurious products to these people too. Would you ever opt for more expensive plant strains? Let’s look at a few reasons why it’s attracting so many weed lovers right now.
It Doesn’t Grow In Massive Fields
Rich celebrities don’t drink Don Pérignon because everyone can afford it. The champagne is from a small part of France and it’s so expensive the average person can’t buy it. It’s appreciated more because it’s in short supply.
Companies like Alberta Craft Cannabis and Laurentian Organic need to cultivate marijuana on a small scale. It’s easier to keep an eye on the plants and they’re able to spot a serious problem the moment it surfaces.
The Cannabis Is Grown Organically
One of Quebec’s craft cannabis maker experts talked about organic plants being attractive at the moment. There is a growing number of pot smokers who love organic products because they care so much about the environment.
If you buy organic cannabis, you’re getting plants that haven’t been sprayed by dangerous chemicals and pesticides. The facilities are kept spotless and annoying pests are dealt with in a natural way that protects the crops.
Craft Cannabis Has Better Branding
Companies that sell craft cannabis don’t just give you a plain package that looks like it could have come from anywhere. They’re experts in branding because they know customers want anything from beautiful logos to high-quality jars.
Friends need to see what they’re smoking when they come over for a visit. They want strangers to see them carrying premium cannabis. It’s not always the case, but people who enjoy luxury treats usually like to show off.
Plants Are Given More Love And Care
When you add a personal touch it automatically makes something more valuable. Craft cannabis growers might use their hands instead of machines. If you trim a plant manually it’s more potent and exudes quality.
More care is given to the cannabis plants from the moment they’re planted until they are ready to be sold. It’s a great way for growers to come up with signature strains. An intimate cultivation process is appreciated much more.
Customers Rooting For An Underdog
If you invested a decent amount of money in Bitcoin around 2008-09 you would probably be a billionaire by now. Early adopters will always want to support companies the general public doesn’t know about because it’s exciting.
Certain people will always root for an underdog and it’s no different in the cannabis industry. Some potheads won’t want to give large corporations their money, so they’ll bet on a small craft business they like instead.
It’s Worth Testing Out
If you’re one of those Canadians taking advantage of weed legalization to enjoy the occasional smoke, you should try out craft cannabis offerings before they go mainstream.
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