Canadian beauty vlogger and entrepreneur, Kassie Isabelle (a.k.a. CloudyApples on YouTube) has taken the internet by storm. With over 500,000 subscribers on YouTube and a following of over 60,000 (up to 727K in 2025!) on Instagram, Kassie has a lot of people supporting her.
Internet fame comes with its pros and cons. Many people have their eyes on you and consider those in the spotlight to be a role model.
“Much of my content highlights the mistakes I’ve made. I want to show people that it’s okay to be a dynamic human being who screws up sometimes. I never want to give people the impression that I am without a flaw. To me, YouTube isn’t about being a fully composed model citizen; it’s about being you.”
Kassie’s all about being herself in front of the camera. Across her channel you’ll see some personal content, as well as videos where Kassie’s talking to her viewers like a regular person and telling a story, video about her day or a current event. When it comes to beauty, Kassie’s advice is to not over-do it. It took her years to find the perfect balanced lifestyle, but she admits that once she found that balanced lifestyle, her mind, body and skin all benefitted from it. When making lifestyle changes, Kassie says it’s best to take baby steps and be easy on yourself.
Being a YouTuber and entrepreneur has given Kassie many travelling opportunities. She’s originally from Canada, but recently got a chance to visit Barcelona for the launch of Love Rocks with Shakira. Kassie even got to eat at one of Shakira’s favourite restaurants where she was shocked when the sous chef recognized her and asked if she could say hi. “It was my first time in Europe and I felt so far from home, but that moment was very comforting and validating,” says Kassie.
Canada has embraced the digital community more in recent years with events like Buffer Festival that is held in Toronto. This event is created by YouTubers, for YouTubers, and allows creators to hold conferences to connect with fans and share their experiences as a digital creator. “Living in Vancouver, it’s hard to have that feeling of community. My entire existence on YouTube up until recently was very isolated.” The isolation that Kassie once felt is why events like Buffer Festival are so awesome to her. She loves the fact that they bring everyone together and allow for multiple networking opportunities.
Although Canada has started to support and embrace digital creators more, many would say that the US provides digital creators with more opportunities. Even though Kassie is a proud Canadian, she admits that not being in LA has caused her to miss multiple opportunities because, after all, it is the entertainment capital with tons of new and exciting stuff going on.
It’s pretty evident that we are currently in a digital age. Technology and the internet have gained high importance in society and many people are developing their careers on social media sites like YouTube, Instagram and Vine. People are not just posting videos for fun anymore—going viral on the internet is the goal. Being a YouTuber has become a sought after career and everyone’s competing for attention. There are a lot of Beauty vloggers out there, but Kassie has made herself stand out and she has some advice 
for up-and-comers too. “Starting out and creating a brand is the hardest part,” explains Kassie. “Find aspects of yourself that you want to share, or find a way that you want to connect with people, and share it in a thoughtful way. Don’t think that you can copy someone else and make it. YouTube is a different place now than it was six years ago. The algorithm works to keep big YouTuber’s big, but there’s always room for a newcomer if you’re bringing something intriguing to the table.”
Not only is Kassie a beauty lover, she’s also a gamer! In addition to her beauty and lifestyle channel, with her nicely shot video self portraits photographers would envy, Kassie is launching a gaming channel called GloomGames. (Editor’s note: a couple years later GloomGames has 600,000 subscribers!) Games are a huge part of Kassie’s life. She will be dedicating much of her time in the new year to that channel. She has been practicing her improvisation skills and gaming commentary and believes these skills will also help better her delivery on CloudyApples. Look out for Kassie’s gaming channel in the coming months and be sure to check out her content on social media.
Here’s a great example of Kassie Isabelle doing her thing:
Here’s our full interview with Kassie Isabelle (aka Cloudy Apples aka Gloom):
1. With over 300,000 subscribers on YouTube and a following of over 40, 000 on Instagram, do you feel pressured to live up to a certain standard that your fans might have set for you as their role model?
Kassie:
Much of my content highlights the mistakes I’ve made. I want to show people that it’s okay to be a dynamic human being who screws up sometimes. I never want to give people the impression that I am without flaw. To me, Youtube isn’t about being a fully composed model citizen; it’s about being you.
2. Coming up with video topics is very hard. How do you think of new ideas for your YouTube videos and where do you get your inspiration?
Kassie:
I mostly draw from personal experience for inspiration. I also listen to my audience so I have an understanding of what they want to see. What I’m interested in and my viewers’ desires don’t always line up. I do my best to please them, but I don’t want to be the architect of my own creative prison, so I keep my content updated as I change as a person.
3. What would you say has been your most memorable moment as an entrepreneur and a YouTuber?
Kassie:
I was actually just in Barcelona a few days ago for the launch of Love Rocks with Shakira. We went to one of Shakira’s favourite restaurants, and I was baffled when the sous chef recognized me and asked if she could say hi. It was my first time in Europe and I felt so far from home, but that moment was very comforting and validating.
4. What are some goals you have for not only your YouTube channel but also for yourself?
Kassie:
CloudyApples is a passion project, and I hope to keep it that way. I am launching a second channel next month called GloomGames, so I will be dedicating much of my time in the New Year to that. Games are a massive part of my life, and practicing improv every day through gaming commentary will help me improve my delivery on CloudyApples, so it feels like a win-win situation!
5. Being a Canadian, what do Canadian festivals and events that celebrate YouTubers like Buffer Fest mean to you?
Kassie:
The fact that the Buffer Festival was made by a YouTuber for YouTuber’s means a lot to me. Living in Vancouver, it’s hard to have that feeling of community. My entire existence on YouTube up until recently was very isolated. I am excited to feel more like I am part of a community, to make new friends, and find new inspiration to draw from. Events like this that bring us together are so awesome.
6. I’ve often heard that moving to the States or working in the States as a YouTuber provides more opportunity. Would you say this is true? Why or why not?
Kassie:
Whether I like it or not, it’s definitely true for me. I’ve missed out on many opportunities based solely on the fact that I’m not in LA. Being an entertainment capital, a lot of new and exciting stuff is going on down there, and it’s where a lot of networks, YouTubers and opportunities have their home-base.
7. Your channel focuses a lot on lifestyle and beauty. What is your best tip for maintaining a good lifestyle and clear skin?
Kassie:
My best tip is to not do anything drastic. It took years for me to find the perfect balanced lifestyle, but when I did, my mind, body and skin all benefitted greatly from it. Baby steps made my changes sustainable. Take it slow and be easy on yourself. My skin isn’t great right now due to travel-related stress and eating convenient options, but I’m getting right back to my routine that I know and love when I get home. I take care of myself because I want to have a fun life. So I’m not about always saying no, I am health-oriented so when the opportunity calls, I’ll be ready to have fun.
8. There are many people out there who are beauty vloggers, but you are one that really stands out. What advice do you have for our Faze readers who are trying to become beauty vloggers or YouTubers in general?
Kassie:
Starting out and creating a brand is the hardest part, the best way to do that is to be you. Everyone says that because it’s true. Find aspects of yourself that you want to share, or find a way that you want to connect with people, and share it in a thoughtful way. Don’t think that you can copy someone else and make it. YouTube is a different place now than it was 6 years ago. The algorithm works to keep big YouTuber’s big, but there’s always room for a newcomer if you’re bringing something intriguing to the table.
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